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A Qualitative Analysis of Sensory Experiences and Expectations in the European Organic Market: Findings from Italian and German Consumers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; … - International European Forum on Innovation and System … - 2012
pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …
Persistent link: https://www.econbiz.de/10011069703
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Soybean Production in Brazil: Main Determinants of Property Sizes
Silvestrin Zanon, Raquel; Saes, Maria Sylvia Macchione - International European Forum on Innovation and System … - 2010
Economies of scale are present in soybean production. In Brazil, the two largest producing regions have properties with different dimensions. In particular, the average size of properties in the South is much smaller than those in the country´s Mid‐West region. This study analyzes the...
Persistent link: https://www.econbiz.de/10008853595
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Food Chain Actors’ Perceptions of and Adaptations to Volatile Markets: Results of a Media Analysis
von Davier, Zazie; Heyder, Matthias; Theuvsen, Ludwig - International European Forum on Innovation and System … - 2010
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility...
Persistent link: https://www.econbiz.de/10008853617
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Bringing Blue Ocean Strategy to FMCG Markets
Dusseldorf, Simon; Wubben, Emiel F.M. - International European Forum on Innovation and System … - 2012
An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...
Persistent link: https://www.econbiz.de/10010880532
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Role of Sensory Attributes in the Food Marketing: An Exploratory Analysis in the Italian Organic Food Producers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika - International European Forum on Innovation and System … - 2011
played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …
Persistent link: https://www.econbiz.de/10010880612
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Food Cooperatives’ Innovations and System Dynamics in Local Food Networks
Katchova, Ani L.; Woods, Timothy A. - International European Forum on Innovation and System … - 2012
-ops as they are promoting and marketing local foods to their members/owners. Our findings show that food co-ops are much …
Persistent link: https://www.econbiz.de/10010914616