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Determinants of Web-based CSR Disclosure in the Food Industry

Sommer, Florian; Klink, Jeanette; Senkl, Daniela; … - International European Forum on Innovation and System … - 2014

Purpose –Web-based CSR disclosure bears a variety of advantages for firms. Determining factors for web-based CSR disclosure have been analyzed in several papers. However, only limited research has been conducted on both, the food industry and small and midsized enterprises. This paper is one...

Persistent link: https://www.econbiz.de/10011200777

How do Concerns about Pesticides Impact Consumer Willingness to Buy Genetically Modified French Fries in Germany? Results from a Purchasing Experiment

Nielsen, Thea - International European Forum on Innovation and System … - 2012

A purchasing experiment in which genetically modified (GM) and conventional french fries were offered for sale at fast food stands in Germany was conducted to assess whether a market exists for GM fries and to identify factors influencing the willingness to buy such fries. The GM and...

Persistent link: https://www.econbiz.de/10011069704

Valuing Information on GM Foods in the Presence of Country-of-Origin Labels

Xie, Jing; Hyeyoung, Kim; House, Lisa - International European Forum on Innovation and System … - 2013

Information on production methods (genetic modification or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and quality by consumers. Our study investigates the interactive effects...

Persistent link: https://www.econbiz.de/10011078198

EU School Fruit Scheme: Strengthening Local Businesses

Höllmer, Jan-Paul; Hartmann, Monika - International European Forum on Innovation and System … - 2013

consumption of F&V among European school children. In addition, another objective of the program is to stabilize the fruit and vegetable market in the EU. The program varies between EU countries and with respect to some countries, e.g. Germany, even between the different federal states involved....

Persistent link: https://www.econbiz.de/10011078200

Science Meets Reality: Economic Efficiency, Markets, Institutions and Food Security

Pacheco de Carvalho, Bernardo - International European Forum on Innovation and System … - 2013

Food still is, and will continue to be, a basic issue at every day decision process in human behavior. Food consumption has been a problematic issue in human history and today is also recognized as a basic pilar for human health and welfare/quality of life. From a global problem up to the middle...

Persistent link: https://www.econbiz.de/10011078214

Bringing Blue Ocean Strategy to FMCG Markets

Dusseldorf, Simon; Wubben, Emiel F.M. - International European Forum on Innovation and System … - 2012

An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...

Persistent link: https://www.econbiz.de/10010880532

Role of Sensory Attributes in the Food Marketing: An Exploratory Analysis in the Italian Organic Food Producers

Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika - International European Forum on Innovation and System … - 2011

played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …

Persistent link: https://www.econbiz.de/10010880612

Transparency Solutions for Increasing Trust along the Food Chain

Sebok, Andras; Berczeli, Attila; Molnar, Adrienn; Van … - International European Forum on Innovation and System … - 2011

The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...

Persistent link: https://www.econbiz.de/10010914909

Supply Chain Response to Institutional Markets’ Demand for Healthy and Sustainable Food Options

Abatekassa, Getachew - International European Forum on Innovation and System … - 2011

Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...

Persistent link: https://www.econbiz.de/10010914910

Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy

Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia - International European Forum on Innovation and System … - 2011

their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …

Persistent link: https://www.econbiz.de/10010914913