Based on existing literature this paper reviews expectations of consumers, producers, other interest groups and citizens with respect to animal welfare and animal husbandry and indicates knowledge gaps as well. Findings enable us to develop a holistic research approach to analyse consumers’...

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...