n August 1999, the Japanese government decided to introduce mandatory labeling for genetically modified (GM) food … starting from April 2001. Under the labeling system, certain types of processed food such as oil and sweeteners from corn are … consisting of the US-Japanese agro-food system. Those actors made a major effort to create an identity preserved (IP) handling …

preparation of the food. This allowed the identification of four segments of consumers: Guided by Meat Protein, Guided by Health …