This paper analyzes the birth of the Encryption Software Industry (ESI), a new market niche in the software industry. This work will report the main facts of entry and exit process, focusing on firm post-entry performance, on the different phases of competition during the industry evolution, and...

This study analyzes incumbent entry timing decisions in new markets in the case of Encryption Software (ES). In ES first technological movers were slow to enter the downstream market, losing their initial advantages to the benefit of newcomers. This work tests the hypothesis that this...