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~institution:"Leuphana Universität Lüneburg"
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Leuphana Universität Lüneburg
Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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