This paper asks how much the strength of network effects depends on thestability and structure of the underlying social network. I answer thisusing extensive microdata on all potential adopters of a firm's internalvideo-messaging system and their subsequent video-messaging. This firm'sNew York...

This paper highlights how the provision of information about userparticipation can serve as a strategic marketing tool for firms seekingto grow two-sided exchange networks. A two-sided exchange network is abusiness model (such as Ebay or Craiglist) where revenue is generatedfrom persuading...