Tools for a digital world / John Gambles, Quadrangle -- Widening access to qualitative research participation: giving everyone their say / Maya Middlemiss, SAROS -- Using behavioural economics in healthcare research / Martin Carey and Jonathan Fletcher, Illuminas -- Insight management / Lucy...

An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research, This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to...