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~institution:"NET Institute"
~person:"Balseiro, Santiago R."
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Balseiro, Santiago R.
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Auctions for Online Display Advertising Exchanges: Approximations and Design
Balseiro, Santiago R.
;
Besbes, Omar
;
Weintraub, Gabriel Y.
-
NET Institute
-
2012
Ad Exchanges are emerging
Internet
markets where advertisers may purchase display ad placements, in real-time and based …
Persistent link: https://www.econbiz.de/10010584159
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