Showing 1 - 10 of 29
collusive agreements in terms of welfare and pluralism. We analyse and compare two forms of collusion: in the first, publishers … thus show that collusion on prices reinforces the tendency towards a Pensée Unique discussed in Gabszewicz, Laussel and …
Persistent link: https://www.econbiz.de/10010905448
We study optimal cartel prices in a two-sided market. We present a simple model showing that prices above the two-sided monopoly price may prevail on one side of a two-sided market as a means to enhance the sustainability of the cartel. We prove that in such a case a higher benefit from the...
Persistent link: https://www.econbiz.de/10010936552
As auctions are becoming the main mechanism for selling advertisement space on the web, marketing agencies specialized … in bidding in online auctions are proliferating. We analyze theoretically how bidding delegation to a common marketing …
Persistent link: https://www.econbiz.de/10010905454
Sponsored search advertising is ascendant---Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will continue to rise at a 15% CAGR, making it one of the major trends to affect the marketing landscape. Yet little, if any empirical research focuses upon search engine marketing...
Persistent link: https://www.econbiz.de/10005622736
Imbalances in supply and demand often cause the price for the same good to vary across geographic locations. Economic theory suggests that if the price differential is greater than the cost of transporting the good between locations, then buyers will shift demand from high-price locations to...
Persistent link: https://www.econbiz.de/10009358872
Increasingly sophisticated tracking technology offers publishers the ability to offer targeted advertisements to advertisers. Such targeting enhances advertising efficiency by improving the match quality between advertisers and users, but also thins the market of interested advertisers. Using...
Persistent link: https://www.econbiz.de/10009391685
The Microsoft cases in the United States and in Europe have been influential in determining the contours of the substantive liability standards for dominant firms in US antitrust law and in EC Competition law. The competition law remedies that were adopted, following the finding of liability,...
Persistent link: https://www.econbiz.de/10004967587
We study horizontal mergers on two-sided markets between horizontally differentiated platforms. We provide a theoretical analysis of the merger's price effect based on the amount of cost savings it generates, the behavior of outsider platforms, and the size of cross-group network effects. We...
Persistent link: https://www.econbiz.de/10010933641
This paper investigates the patent licensing networks formed by competing firms. Assuming that licensing agreements can involve the payment of fixed fees only and that firms compete à la Cournot, we show that the complete network is always bilaterally efficient and that the monopoly network is...
Persistent link: https://www.econbiz.de/10010933642
This paper empirically analyzes how the use of vertical price restraints has impacted retail prices in the market for e-books. In 2010 five of the six largest publishers simultaneously adopted the agency model of book sales, allowing them to directly set retail prices. This led the Department of...
Persistent link: https://www.econbiz.de/10010934840