Similar Search Results

A Dynamic Model of Sponsored Search Advertising

Yao, Song; Mela, Carl F. - NET Institute - 2008

Sponsored search advertising is ascendant---Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will continue to rise at a 15% CAGR, making it one of the major trends to affect the marketing landscape. Yet little, if any empirical research focuses upon search engine marketing...

Persistent link: https://www.econbiz.de/10005622736

The Effect of Electronic Commerce on Geographic Trade and Price Variance in a Business-to-Business Market

Overby, Eric; Forman, Chris - NET Institute - 2011

Imbalances in supply and demand often cause the price for the same good to vary across geographic locations. Economic theory suggests that if the price differential is greater than the cost of transporting the good between locations, then buyers will shift demand from high-price locations to...

Persistent link: https://www.econbiz.de/10009358872

Buy-it-now or Take-a-chance: A New Pricing Mechanism for Online Advertising

Celis, L. Elisa; Lewis, Gregory; Mobius, Markus; … - NET Institute - 2011

Increasingly sophisticated tracking technology offers publishers the ability to offer targeted advertisements to advertisers. Such targeting enhances advertising efficiency by improving the match quality between advertisers and users, but also thins the market of interested advertisers. Using...

Persistent link: https://www.econbiz.de/10009391685

How does Bid Visibility Matter in Buyer-Determined Auctions? Comparing Open and Sealed Bid Auctions in Online Labor Markets

Hong, Kevin Yili; Wang, Alex Chong; Pavlou, Paul A. - NET Institute - 2013

Online labor markets are platforms that facilitate Buyer-Determined (BD) auctions in which buyers can identify and hire …-scale dataset that allows us to observe 1,816,886 bids from 106,147 open bid and 9,950 sealed bid auctions posted on Freelancer ….com by 41,530 unique buyers, we find that, while sealed bid BD auctions receive more bids, open bid BD auctions consistently …

Persistent link: https://www.econbiz.de/10011141097

Information Aggregation and Innovation in Market Design

Ollar, Mariann; Rostek, Marzena - NET Institute - 2011

The literature on information aggregation predicts that market growth unambiguously reduces uncertainty about the value of traded goods. The results were developed within the classical model, which assumes that traders’ values for the exchanged good are determined by fundamental (common)...

Persistent link: https://www.econbiz.de/10010905451

Common Agency and Coordinated Bids in Sponsored Search Auctions

Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - NET Institute - 2013

As auctions are becoming the main mechanism for selling advertisement space on the web, marketing agencies specialized … in bidding in online auctions are proliferating. We analyze theoretically how bidding delegation to a common marketing …

Persistent link: https://www.econbiz.de/10010905454

Competing for Influencers in a Social Network

Katona, Zsolt - NET Institute - 2013

This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only depends on the in-degree...

Persistent link: https://www.econbiz.de/10010905472

Congestion Pricing in an Internet Market

Canals-Cerda, Jose - NET Institute - 2005

This paper analyzes a unique dataset of art auctions on eBay. We study the behavior of buyers and sellers, demand and …

Persistent link: https://www.econbiz.de/10005585491

Optimal Design of Two-Sided Market Platforms: An Empirical Case Study of eBay

Bodoh-Creed, Aaron; Boehnke, Jörn; Hickman, Brent R. - NET Institute - 2013

While much is known about optimal design of auctions within the context of a single item for sale, little is known … auctions. We attempt a macro-level empirical market design exercise by combining a unique dataset on tablet sales collected …

Persistent link: https://www.econbiz.de/10011141096

Does Regulation Drive Competition? Evidence from the Spanish Local TV Industry

Gil, Ricard; Nishida, Mitsukuni - NET Institute - 2012

Although we have many tools to understand the effect of regulation on competition, we know little about the importance of enforcement in explaining the impact of regulation. For this purpose, this paper uses data from Spanish local television industry in Spain from 1995 through 2001, which...

Persistent link: https://www.econbiz.de/10010905469