monopolistic seller’s optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies …) under network effects. We demonstrate the importance of adoption sequencing as well as controllability over the seeding … the seeding process, with both multiplicative and additive forms of network effects, we show that all segments contain …

This paper studies the competition between firms for influencers in a network. Firms spend effort to convince … value of an influencer only depends on the in-degree distribution of the influence network. Influencers who exclusively … profits are reduced as the network becomes dense. …

, when the consumer social network is not well-connected, characterized by low social group inter-connectivity and low … informative prior beliefs about which product has a good fit. In contrast, when the consumer social network is well …

explanations for this finding on the absence of network effects, and outline our plans for future developments of this on …