Similar Search Results

Santos, Babur De los - NET Institute - 2008

This paper uses consumer search data to explain search frictions in online markets, within the context of an equilibrium search model. I use a novel dataset of consumer online browsing and purchasing behavior, which tracks all consumer search prior to each transaction. Using observed search...

Persistent link: https://www.econbiz.de/10005760652

Testing Models of Consumer Search Using Data on Web Browsing Behavior

Santos, Babur De los; Hortacsu, Ali; Wildenbeest, … - NET Institute - 2009

Using a large data set on consumers' web browsing and purchasing behavior we contrast various classical search models. We find that the benchmark model of sequential search with a known distributions of prices can be rejected based on the recall patterns we observe in the data. Moreover, we show...

Persistent link: https://www.econbiz.de/10008479201

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Archak, Nikolay; Ghose, Anindya; Ipeirotis, Panagiotis G. - NET Institute - 2007

The increasing pervasiveness of the Internet has dramatically changed the way that consumers shop for goods. Consumer-generated product reviews have become a valuable source of information for customers, who read the reviews and decide whether to buy the product based on the information...

Persistent link: https://www.econbiz.de/10005585475

Introduction of Software Products and Services Through "Public" Beta Launches

Mehra, Amit; Shrimali, Gireesh - NET Institute - 2008

Public “Beta” launches have become a preferred route of entry into the markets for new software products and web site based services. While beta testing of novel products is nothing new, typically such tests were done by experts within firm boundaries. What makes public beta testing so...

Persistent link: https://www.econbiz.de/10005760643

An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets

Ghose, Anindya; Yang, Sha - NET Institute - 2007

The phenomenon of sponsored search advertising where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results is gaining ground as the largest source of revenues for search engines. Using a unique panel dataset of several hundred...

Persistent link: https://www.econbiz.de/10005760649

A Dynamic Model of Sponsored Search Advertising

Yao, Song; Mela, Carl F. - NET Institute - 2008

Sponsored search advertising is ascendant---Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will continue to rise at a 15% CAGR, making it one of the major trends to affect the marketing landscape. Yet little, if any empirical research focuses upon search engine marketing...

Persistent link: https://www.econbiz.de/10005622736

A Model of Product Design and Information Disclosure Investments

Markopoulos, Panos; Hosanagar, Kartik - NET Institute - 2013

As online information availability for products and services is increasing and as buyers engage in more online search prior to purchase decisions, it is becoming more important for firms to know when to invest to reduce buyer uncertainty. This article argues that today's firms should view...

Persistent link: https://www.econbiz.de/10010905465

Do Online Marketplaces Become More Efficient Over Time?

Fradkin, Andrey - NET Institute - 2012

An increasing proportion of transactions in two-sided markets are being mediated by online platforms. Presumably …, agents choose to use online platforms because they have a lower transaction cost technology compared to alternatives. I use … platforms. I show that the matching probability for guests has increased by 18% over a span of two years on the platform. I then …

Persistent link: https://www.econbiz.de/10010584160

An Empirical Study of Online Software Outsourcing: Signals under Different Contract Regimes

Lin, Mingfeng; Viswanathan, Siva; Agarwal, Ritu - NET Institute - 2010

We study whether and how contractual arrangements (fixed price vs. time-and-materials contracts) change the effect of reputation, certification, and language characteristics on the chances of winning outsourcing contracts. Using a comprehensive dataset from an online outsourcing marketplace, we...

Persistent link: https://www.econbiz.de/10008672213

Game of Platforms: Strategic Expansion in Two-Sided Markets

Bar-Gill, Sagit - NET Institute - 2013

Online platforms, such as Google, Facebook, or Amazon, are constantly expanding their activities, while increasing the … overlap in their service offering. In this paper, we study the scope and overlap of online platforms' activities, when they … are endogenously determined. We model an expansion game between two online platforms offering two different services to …

Persistent link: https://www.econbiz.de/10010905475