Liu, Yizao; Rui, Huaxia; Whinston, Andrew - NET Institute - 2011
Social broadcasting networks such as Twitter in the U.S. and Weibo in China are transforming the way online word …-of-mouth (WOM) is disseminated and consumed in the digital age. We investigate whether and how Twitter WOM affects movie sales by … chatter on Twitter does matter, however, the magnitude and direction of the effect depends on whom the WOM is from and what …
