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A Model of Product Design and Information Disclosure Investments
Markopoulos, Panos; Hosanagar, Kartik - NET Institute - 2013
As online information availability for products and services is increasing and as buyers engage in more online search prior to purchase decisions, it is becoming more important for firms to know when to invest to reduce buyer uncertainty. This article argues that today's firms should view...
Persistent link: https://www.econbiz.de/10010905465
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Do Online Marketplaces Become More Efficient Over Time?
Fradkin, Andrey - NET Institute - 2012
data from a growing online platform that matches travelers and hosts to study matching and transaction costs on online … platforms. I show that the matching probability for guests has increased by 18% over a span of two years on the platform. I then … reduction in required transaction costs: learning, reputation building and platform policy. I show that all three are likely …
Persistent link: https://www.econbiz.de/10010584160
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A Dynamic Model of Sponsored Search Advertising
Yao, Song; Mela, Carl F. - NET Institute - 2008
Sponsored search advertising is ascendant---Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will continue to rise at a 15% CAGR, making it one of the major trends to affect the marketing landscape. Yet little, if any empirical research focuses upon search engine marketing...
Persistent link: https://www.econbiz.de/10005622736
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Risk Attitudes and Internet Search Engines: Theory and Experimental Evidence
García-Gallego, Aurora; Georgantzís, Nikolaos; … - NET Institute - 2004
This paper analyzes the impact on consumer prices of the size and biases of price comparison search engines. We develop several theoretical predictions, in the context of a model related to Burdett and Judd (1983) and Varian (1980), and test them experimentally. The data supports the model’s...
Persistent link: https://www.econbiz.de/10005622725
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Competing for Influencers in a Social Network
Katona, Zsolt - NET Institute - 2013
This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only depends on the in-degree...
Persistent link: https://www.econbiz.de/10010905472
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Congestion Pricing in an Internet Market
Canals-Cerda, Jose - NET Institute - 2005
This paper analyzes a unique dataset of art auctions on eBay. We study the behavior of buyers and sellers, demand and supply, by means of a novel structural estimation approach. Our empirical framework considers the process of arrival of new bidders as well as the distribution of bidder...
Persistent link: https://www.econbiz.de/10005585491
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The Effect of Electronic Commerce on Geographic Trade and Price Variance in a Business-to-Business Market
Overby, Eric; Forman, Chris - NET Institute - 2011
Imbalances in supply and demand often cause the price for the same good to vary across geographic locations. Economic theory suggests that if the price differential is greater than the cost of transporting the good between locations, then buyers will shift demand from high-price locations to...
Persistent link: https://www.econbiz.de/10009358872
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An Empirical Model of Industry Dynamics with Common Uncertainty and Learning from the Actions of Competitors
Yang, Nathan - NET Institute - 2011
This paper advances our collective knowledge about the role of learning in retail agglomeration. Uncertainty about new … markets provides an opportunity for sequential learning, where one firm's past entry decisions signal to others the potential …-difference approach that separately identifies learning by exploiting differences in the way potential entrants and incumbents react to …
Persistent link: https://www.econbiz.de/10009358875
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Information Aggregation and Innovation in Market Design
Ollar, Mariann; Rostek, Marzena - NET Institute - 2011
The literature on information aggregation predicts that market growth unambiguously reduces uncertainty about the value of traded goods. The results were developed within the classical model, which assumes that traders’ values for the exchanged good are determined by fundamental (common)...
Persistent link: https://www.econbiz.de/10010905451
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WHO BENEFITS FROM ONLINE PRIVACY?
Taylor, Curtis; Wagman, Liad - NET Institute - 2008
When firms can identify their past customers, they may use information about purchase histories in order to price discriminate. We present a model with a monopolist and a continuum of heterogeneous consumers, where consumers can opt out from being identified, possibly at a cost. We find that...
Persistent link: https://www.econbiz.de/10005622740