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Labor Dynamics and Supply Chain Disruption in Food Manufacturing

Ramsey, A. Ford; Goodwin, Barry K.; Haley, Mildred A. - National Bureau of Economic Research - 2021

Food manufacturing and processing is an important link between agricultural producers and consumers in the agricultural supply chain. The food manufacturing sector in the United States is both increasingly mechanized and increasingly concentrated. Consequently, labor risks in food manufacturing...

Persistent link: https://www.econbiz.de/10012585380

Global Agricultural Value Chains and Structural Transformation

Lim, Sunghun - National Bureau of Economic Research - 2021

Since the mid-1900s, agricultural global value chains (AGVCs) have grown rapidly and transformed the nature of agri-food production around the world. Little is known, however, about how participation in AGVCs changes the structure of participating economies. Using a constructed panel dataset...

Persistent link: https://www.econbiz.de/10012616641

A Model of Influencer Economy

Cong, Lin William; Li, Siguang - National Bureau of Economic Research - 2023

With the rise of social media and streaming platforms, firms and brand-owners increasingly depend on influencers to attract consumers, who care about both common product quality and consumer-influencer interaction. Sellers thus compete in both influencer and product markets. As outreach and...

Persistent link: https://www.econbiz.de/10014287344

Intangible Marketing Capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments …, image, etc.), along with the investments in the labor force used to manage and oversee the branding. We then discuss the …

Persistent link: https://www.econbiz.de/10013334364