Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading … example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and … researchers to measure true causal effects of advertising on a variety of consumer behaviors, such as purchases. We dissect the …

We study the effects of social media political advertising by randomizing subsets of 36,906 Facebook users and 25 …

advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents … variance in advertisers' ability to generate returns to advertising. We focus on campaigns aimed at boosting sales and tie … advertising expenses to revenues for each advertiser. We find that spending on advertising led to significant increases in …

Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising … for most of the advertising expenses, resulting in average returns that are negative …

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a … businesses gain more from digital advertising. We randomly assign 7,209 restaurants to freely receive Yelp's standard ads package … for three months. The scale of the experiment gives us a unique opportunity to assess the heterogeneity in advertising …