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Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing...
Persistent link: https://www.econbiz.de/10012461466
This paper demonstrates that it is possible to construct accurate pictures of firm revenue, growth, geographic dispersion, and customer base characteristics using an increasingly accessible class of consumer financial transaction data. We develop two new measures which characterize firms'...
Persistent link: https://www.econbiz.de/10012481255
This paper studies consumer discrimination while taking into consideration the role of competition between firms, providing one of the first large-scale comprehensive analyses of consumer discrimination and market forces. We formally model consumer discrimination, where some majority-group...
Persistent link: https://www.econbiz.de/10015361422
Firms invest heavily in customer capital, and such investment is a main source of intangible capital value. This study measures investment in customer capital using sales and marketing expense from income statements, information on salaries paid to workers in sales and marketing, and text from...
Persistent link: https://www.econbiz.de/10015145122
Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. We present results from a series of large scale field experiments done at eBay that were designed to measure the causal effectiveness of paid search...
Persistent link: https://www.econbiz.de/10012458494
Community-based targeting, in which communities allocate social assistance using local information about who is poor, in experimental settings leads to nuanced allocations that reflect local concepts of poverty. What happens when it is scaled up, by either by making the stakes high, or by...
Persistent link: https://www.econbiz.de/10015194968
Can governments improve aid programs by providing information to beneficiaries? In our model, information can change how much aid citizens receive as they bargain with local officials who implement national programs. In a large-scale field experiment, we test whether mailing cards with program...
Persistent link: https://www.econbiz.de/10012457743
For policy purposes, it is important to understand the relative efficacy of various methods to target the poor. Recently, participatory methods have received particular attention. We examine the effectiveness of a hybrid two-step process that combines a participatory wealth ranking and a...
Persistent link: https://www.econbiz.de/10012459016
At an annual cost of roughly $7 billion nationally, remedial coursework is one of the single largest interventions intended to improve outcomes for underprepared college students. But like a costly medical treatment with non-trivial side effects, the value of remediation overall depends upon...
Persistent link: https://www.econbiz.de/10012460203
Strategies based on growth and inequality reduction require a long-run horizon, and this paper therefore argues that those strategies need to be complemented by poverty alleviation programs. With regards to such programs, informality in Latin America and the Caribbean is a primary obstacle to...
Persistent link: https://www.econbiz.de/10012480283