Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …

. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …

typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years …

enables a study of the drivers of the heterogeneity. This study casts managerial insights on effective brand protection and …

. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …