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Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...

Persistent link: https://www.econbiz.de/10013334364

A Model of Influencer Economy

Cong, Lin William; Li, Siguang - National Bureau of Economic Research - 2023

With the rise of social media and streaming platforms, firms and brand-owners increasingly depend on influencers to attract consumers, who care about both common product quality and consumer-influencer interaction. Sellers thus compete in both influencer and product markets. As outreach and...

Persistent link: https://www.econbiz.de/10014287344

Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...

Persistent link: https://www.econbiz.de/10015056091

Bayesian Persuasion with Lie Detection

Ederer, Florian; Min, Weicheng - National Bureau of Economic Research - 2022

How does lie detection constrain the potential for one person to persuade another to change her action? We consider a model of Bayesian persuasion in which the Receiver can detect lies with positive probability. We show that the Sender lies more when the lie detection probability increases. As...

Persistent link: https://www.econbiz.de/10013210093

Preferences for Firearms and Their Implications for Regulation

Moshary, Sarah; Shapiro, Bradley; Drango, Sara - National Bureau of Economic Research - 2023

This paper estimates consumer demand for firearms with the aim of predicting the likely impacts of firearm regulations on the number and types of guns in circulation. We first conduct a stated-choice-based conjoint analysis and estimate an individual-level demand model for firearms. We validate...

Persistent link: https://www.econbiz.de/10014226131

Industrialization and health in historical perspective

Steckel, Richard H. (contributor) - 1999 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001511996

Health, height, nutrition, and mortality : evidence on the "Antebellum Puzzle" from union army recruits in the middle of the nineteenth century

Haines, Michael R. (contributor) - 1998 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001594701

Perspectives on the economics of aging

Wise, David A. (contributor) - 2004

Persistent link: https://www.econbiz.de/10002035017

Life and Death at the Margins of Society : The Mortality of the U.S. Homeless Population

Meyer, Bruce D.; Wyse, Angela; Logani, Ilina - National Bureau of Economic Research - 2023

This paper examines the relationship between extreme socioeconomic disadvantage and poor health by providing the first … magnitude of health disparities associated with homelessness. We find that non-elderly people experiencing homelessness have 3 … persistent hardships associated with homelessness and show that the well-documented gradient between health and poverty persists …

Persistent link: https://www.econbiz.de/10014436974

Heterogeneous and Racialized Impacts of State Incarceration Policies on Birth Outcomes in the U.S

Boen, Courtney; Bair, Elizabeth; Lee, Hedwig; … - National Bureau of Economic Research - 2023

U.S., their roles in shaping population health and health disparities remain largely unknown. We examine the impacts of … by which sentencing policies can affect population health. We provide suggestive evidence that three strikes policies … further interrogate state criminal legal system policies for their impacts on population health, considering whether, how, and …

Persistent link: https://www.econbiz.de/10014437019