Similar Search Results

User innovation - empirical evidence from Russia

Zaytseva, Anna; Shuvalova, Olga; Meissner, Dirk - National Research University Higher School of Economics - 2013

Innovations are commonly seen as resulting from the commercialization of new ideas and technological goods by dedicated organizations, especially firms. This conception is reflected in a producer-oriented approach to science, technology and innovation policy-making (STI). However a new...

Persistent link: https://www.econbiz.de/10010696185

User innovation - empirical evidence from Russia

Zaytseva, Anna; Shuvalova, Olga; Meissner, Dirk - National Research University Higher School of Economics - 2013

Persistent link: https://www.econbiz.de/10010698398

From corporate market research to bank profit maximization

Rasskazova, Albina N. - National Research University Higher School of Economics - 2014

The purpose of this article is to study the target segment of the corporate bank market in order to reveal the demand for financial products and to incorporate this demand into solving the problem of bank profit maximization. Instrumental guidelines for conducting market research that allow to...

Persistent link: https://www.econbiz.de/10010733701

Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing

Rozhkov, Kirill - National Research University Higher School of Economics - 2013

This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004) and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyze...

Persistent link: https://www.econbiz.de/10010752349

Using CLV concept for marketing budgets allocation

Panteleeva, Elena; Oyner, Olga - National Research University Higher School of Economics - 2013

The paper evaluates the usefulness of customer lifetime value (CLV) as a metric for marketing budget allocation by developing a framework that enables managers to maintain customer relationships proactively through different elements of marketing mix, in order to maximize CLV. The analysis is...

Persistent link: https://www.econbiz.de/10010714133

Segmentation of inhabitants in place marketing: the case of karelian towns

Rozhkov, Kirill - National Research University Higher School of Economics - 2012

Inhabitants become the important target group of place marketing along with other place consumers. The problem of defining criteria for the attractiveness of places for different inhabitants and classification of factors is one of the most important for the marketing policies aimed at...

Persistent link: https://www.econbiz.de/10010714136

Residential satisfaction in place market segments

Rozhkov, Kirill - National Research University Higher School of Economics - 2013

The paper shows relationships between level of residential satisfaction and form of differentiation of marketing policy in place market segments. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify...

Persistent link: https://www.econbiz.de/10010714152

Corporate brand values perception gap analysis as an internal marketing management systemAssessment tool

Panteleeva, Elena; Oyner, Olga - National Research University Higher School of Economics - 2013

One of the major problems facing Russian companies is the problem of differences between brand promises and the … experience of actual consumer interaction with that brand, resulting in image destruction and the customers’ refusal from repeat … purchases. Having taken as the basis the idea of gap analysis in perception of corporate brand values by different stakeholder …

Persistent link: https://www.econbiz.de/10010714162

Importance-performance analysis for internet stores: a system based on publicly available panel data

Pokryshevskaya, Elena; Antipov, Evgeny - National Research University Higher School of Economics - 2013

We demonstrate how publicly available ratings of Internet stores can be used to perform actionable importance-performance analysis (IPA). We use a panel of 422 non-food online merchants, which allows us to account for store-specific effects, and therefore obtain better estimates of each...

Persistent link: https://www.econbiz.de/10010720507

Optimal sales schemes for network goods

Parakhonyak, Alexei; Vikander, Nick - National Research University Higher School of Economics - 2013

This paper examines the optimal sequencing of sales in the presence of network externalities. A firm sells a good to a group of consumers whose payoff from buying is increasing in total quantity sold. The firm selects the order to serve consumers so as to maximize expected sales. It can serve...

Persistent link: https://www.econbiz.de/10010720508