Local and regional practitioners commonly use the economic (export) base multiplier in project assessments. However, dependable estimates of the regional multiplier require that the division of total activity into its export (basic) and local (nonbasic) components be accurate across all...

In the paper we propose and discuss new vision of geomarketing as a tool for promotion of regional sustainable development. Integrated object-oriented conception of geomarketing was designed by adoption and elaboration of some new ideas and approaches, such as “place marketing”,...

Local and regional practitioners commonly use the economic (export) base multiplier in project assessments. However, dependable estimates of the regional multiplier require that the division of total activity into its export (basic) and local (nonbasic) components be accurate across all...

In the paper we propose and discuss new vision of geomarketing as a tool for promotion of regional sustainable development. Integrated object-oriented conception of geomarketing was designed by adoption and elaboration of some new ideas and approaches, such as “place marketing”,...