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A market basket analysis based on the multivariate MNL model
Boztuğ, Yasemin (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001919370
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Testing the multinomial logit model
Bartels, Knut; Boztuğ, Yasemin; Müller, Marlene - 1999
Persistent link: https://www.econbiz.de/10009579175
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Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling
Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000
functions of the attributes for the competitive brands, whereas that of the MNL formulation is guided by the choice theory of …
Persistent link: https://www.econbiz.de/10009612039