The main aim of the study was to analyse whether lifespan labelling on products might influence consumers' purchasing decisions. Several different ways of displaying this information were tested. Differentiated analyses were performed on nine categories of product, four label formats, ranges of...

The main aim of the study was to analyse whether lifespan labelling on products might influence consumers' purchasing decisions. Several different ways of displaying this information were tested. Differentiated analyses were performed on nine categories of product, four label formats, ranges of...