Online and digital/social media are increasingly important communication channels for reaching audiences in a targeted and cost-effective manner. Gay and bisexual men have long been early adopters of technology and the use of the technology by gay and bisexual men, and other men who have sex...

With 313 million monthly active users, Twitter is the fourth largest social media platform after Facebook, YouTube and Instagram. Both organic and paid content thrive on Twitter and can be used together or independently as part of a successful social media strategy. This module will look at the...

Reaching out to communities in digital spaces is also known as online outreach or online fieldwork. The purpose of online outreach is to provide an array of services in digital meeting places where men who have sex with men (MSM) commonly spend time. Outreach work in digital communities can be...

With over a billion active users1, YouTube2 is the second largest search engine in the world, reaching more 18 to 49-year-olds than any cable network in the US. Using YouTube for HIV prevention offers global access to MSM and provides a unique opportunity to reach people who may not be reachable...

With 1.23 billion active users, Facebook is one of the cheapest and most efficient platforms for HIV prevention, but it is also one of the most competitive. This means that having an understanding of how to best optimise content and target key MSM populations is crucial to the success of any...

Smartphones have revolutionised many aspects of our lives, and the way men who have sex with men (MSM) arrange sexual encounters has drastically changed. MSM have been early adopters of location-based dating apps and MSM applications such as Grindr, Hornet and Planetromeo predate most dating...