Universities represent a highly complex organizational structure that is beset with serious informational problems. A simplistic allocation rule based on university rankings is sometimes applied to fund disciplines/departments in order to promote efficiency. This study shows the pitfalls of...

Potential customers in customer markets are typically dichotomised into actual and prospective customers. If the firm holds its price firm, the actual customers hold their reserves/reservation price firm and repeat their purchases. On the other hand, prospective customers? reserves may be...