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~institution:"Services Marketing Conference <7, 1988, Arlington, Va.>"
~institution:"Symposium Industrielle Kommunikation <1977, Darmstadt>"
~language:"eng"
~subject:"Aufsatzsammlung"
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Services Marketing Conference <7, 1988, Arlington, Va.>
Symposium Industrielle Kommunikation <1977, Darmstadt>
American Marketing Association
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Chartered Institute of Marketing <London>
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IMP Group
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Institut für Marktorientierte Unternehmensführung <Mannheim>
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Institute for the Study of Business Markets <University Park, Pa.>
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J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Center for Marketing Sciences
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J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Department of Marketing
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Soundview Executive Book Summaries <Concordville, Pa.>
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USB Cologne (EcoSocSci)
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Designing a winning service strategy : [7th Annual Service
Marketing
Conference proceedings]
Bitner, Mary Jo
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1989
Persistent link: https://www.econbiz.de/10004144690
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