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~institution:"Shaker Verlag"
~subject:"Management"
~type_genre:"Aufsatzsammlung"
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Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
Pick, Doreén
(
ed.
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Berneburg, Alma
(
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2018
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