Master’s final paper analyses how information about ecologic products impacts customers. The paper reveals the concept … and significant characteristics of information, types and sources of information, theoretical assumptions of information … impact on customer behaviour are formed, methodological potential of information impact on customers evaluation. After the …

In this final paper of bachelor the aim of the research is to compare employee’s motivating measures between trade … and the psychological / moral rewards for work. There were 227 respondents involved in this survey (75 services, 74 trade … worse – in manufacturing sector and the worst - in the trade sector. It was noticed that in comparative sectors moral …