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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Markenartikel"
~subject:"United States"
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Markenartikel
United States
Consumer behaviour
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2019
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4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012009225
Saved in:
2
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2015
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014009920
Saved in:
3
Die Reaktivierung von inneren Markenbildern am Point-of-Sale : eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays
Helfgen, Jennifer
-
2019
Persistent link: https://www.econbiz.de/10011965708
Saved in:
4
Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
-
2020
Persistent link: https://www.econbiz.de/10012126925
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5
Brand choice and loyalty : evidence from Swiss car registration microdata
Meier, Beat
-
2020
Persistent link: https://www.econbiz.de/10012104069
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6
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
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