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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Markenführung"
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Das Image im Aushandlungsprozess : Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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