//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer advertising as a sign...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Werbung
2
Beziehungsmarketing
1
Brand communication
1
Brand management
1
Digitalisierung
1
Digitization
1
Kommunikation
1
Markenführung
1
Relationship marketing
1
Werbeforschung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Konferenzschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Rosengren, Sara
2
Bigné Alcañiz, J. Enrique
1
Waiguny, Martin K. J.
1
Institution
All
Springer Fachmedien Wiesbaden
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <17., 2018, Valencia>
1
ICORIA <Veranstaltung> <18., 2019, Krems an der Donau>
1
Published in...
All
Advances in advertising research
2
European Advertising Academy
2
Research
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <Veranstaltung> <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
2
Designing and communicating experience
Waiguny, Martin K. J.
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <Veranstaltung> <18., 2019, Krems an der Donau>
-
2021
Persistent link: https://www.econbiz.de/10012301380
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->