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~institution:"Springer International Publishing"
~subject:"Informationstechnik"
~subject:"Social Web"
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ECONIS (ZBW)
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
2
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
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4
Social media management : technologies and strategies for creating business value
Looy, Amy van
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2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
5
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar
(
ed.
);
Rana, Nripendra P.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780130
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