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ECONIS (ZBW)
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
2
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh K.
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
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Social media management : technologies and strategies for creating business value
Looy, Amy van
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2016
Persistent link: https://www.econbiz.de/10011344736
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5
Quantitative data analysis : a companion for accounting and information systems research
Pugliese, Amedeo
;
Recker, Jan
-
2017
Persistent link: https://www.econbiz.de/10011521792
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6
Enterprise applications, markets and services in the finance industry : 8th International Workshop, FinanceCom 2016, Frankfurt, Germany, December 8, 2016 : revised papers
Feuerriegel, Stefan
(
ed.
);
Neumann, Dirk
(
ed.
)
-
FinanceCom <Veranstaltung> <8., 2016, Frankfurt am Main>
-
2017
Persistent link: https://www.econbiz.de/10011596973
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7
Business intelligence : a comprehensive approach to information needs, technologies and culture
Skyrius, Rimvydas
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2021
Persistent link: https://www.econbiz.de/10012432398
Saved in:
8
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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