This paper examines how generative artificial intelligence (AI) can be integrated into the strategic management process to strengthen the resilience of small and medium-sized enterprises (SMEs). The strategic management process is divided into three phases: First, the collection and structuring...

In order to understand generative AI and its mechanisms of action, players need a high level of abstraction (Saitta and Zucker, 2013). However, many companies lack the necessary expertise for the technology. In addition to cultural factors, this lack of expertise is the main barrier to a...

The term "frugal innovation" has established itself in scholarly discourse as well as in actual business practice in a short time. Nevertheless, its theoretical antecedents and underpinnings remain unclear. In this study we present results of a bibliometric analysis, which indicate that the...

In recent years a phenomenon called "frugal innovation" has increasingly gained traction in the scholarly discourse; and as research reveals, it is often brought in connection with India. Apparently, India has quietly acquired the role of a pioneer for innovations that aim at combining...