The main objective of this paper is to present the essence of price packages on the example of telecommunications services in Poland. In the theoretical part of article the author pointed out the related definitions that define this pricing tactics, the issue of legality is also highlighted The...

The aim of this paper is to examine how Polish people perceive advertisements which are presented on Polish TV but are directed to the global consumer. Generally, respondents try to omit as many advertisements as possible. Advertisements that irritate most of the people are the ones that are...

Universities strongly influence development of cities. The quality of the university is the main criterion for young people which decides about attractiveness of the place of study. Many try to realize their development by attracting young people to study there. Even smaller cities located near...

Women’s magazine are an important part of the press market in Poland. The traditional perception of women's magazines is changing gradually. There is a very strong trend to change the role of women in society in Poland, and women’s magazines try to be more attractive to independent woman....

In order to survive in times of crisis and a volatile environment the contemporary organisations have to be quick on their feet i.e. capable of taking decisions swiftly. To this extent, new applications, based on Information Systems and Information Technology (IS/IT) that make it possible to...

Purpose: Balancing the economic, social and environmental aspects of company operation becomes a new DNA of the organization and a management philosophy for generating tangible results, not only for the company itself, but also its stakeholders. The article seeks to describe the approach to...

Purpose: This paper aims to present the conception of cloud computing, its definitions, main service and implementation models. The authors objective is to compare the traditional way of managing and implementing IS/IT in enterprises with the idea of cloud computing. Intent of this work is to...

The importance of project management has been increasing in the face of the changing environment, new challenges, globalization and specialization in global economy. This means that the achievement of the final objective of a project on schedule and on budget becomes a key challenge for many...

Cities and metropolitan areas have become the major centers of a new socio-economic order in the modern world. Their development determines the success of numerous national economies since it is large cities that integrate the key development processes, innovation and creativity, academic spirit...