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~institution:"Universität Mannheim"
~subject:"Viral marketing"
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Viral marketing
Online-Marketing
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Internet marketing
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Consumer behaviour
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Social Web
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Electronic Commerce
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Welt
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Virales Marketing
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Adverse Selektion
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Adverse selection
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Beschaffung
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Bewertung
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Beziehungsmarketing
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Brand loyalty
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Business model
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Business process management
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Business start-up
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Universität Mannheim
Deutscher Dialogmarketing Verband
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Friedrich-Schiller-Universität Jena
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IGI Global
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Nomos Verlagsgesellschaft
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Academy of Marketing
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Berliner Wissenschafts-Verlag
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
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OECD
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Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
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Thai Health Promotion Foundation
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Westfälische Wilhelms-Universität Münster
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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