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~institution:"Universität Mannheim"
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Homburg, Christian
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Universität Mannheim
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda, Sergej von
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2017
Persistent link: https://www.econbiz.de/10011668865
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3
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
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2016
Persistent link: https://www.econbiz.de/10011593733
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Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
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2021
Persistent link: https://www.econbiz.de/10012874753
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6
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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8
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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9
Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
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2014
Persistent link: https://www.econbiz.de/10010442047
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10
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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