To protect intellectual property (IP), organizations use different kinds of mechanisms such as patent, secret or trade secret (Hannah, 2005; 2007). Patent grants to the holder a temporary monopoly position including the right to sue for infringement (Hussinger, 2005). Secret or trade secret is...

Firms protect their innovations by mobilizing mechanisms like patent and secret. Using these means of protection they aim to obtain value and knowledge (Hannah, 2005). Each means of protection present particularities according to the countries and legislations. Indeed, there are different...

In this paper we analyze how legitimacy allows us to develop differentiated relationships in business networks. Our central argument is that the building of legitimacy in business networks through certification needs the development of what we call differentiated relationships, based on the use...

In this paper we analyze the way to create and manage value in a relationship between a banana company and its partners in a fair trade market. In the fair trade market a successful business requires some attention for and collaboration from employees, customers, suppliers, communities, and...

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

The main objective of the paper is to show how resources, both inside and outside the firm, are combined together in the context of brand alliances. Indeed strategic assets in alliances are mobilized by actors in complex forms of organization in order to reach certain strategic objectives. Brand...