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Learning to Make Strategic Moves: Experimental Evidence

Poulsen, Anders - Volkswirtschaftliche Fakultät, … - 2007

Do players in practice make the strategic commitment moves that are predicted by game theory? Since such strategic moves can appear somewhat counter-intuitive, we conducted an experiment to see if people make the predicted strategic move. The experiment uses a simple bargaining situation. A...

Persistent link: https://www.econbiz.de/10005622106

Le rôle de variables psychologiques individuelles dans un cadre relationnel

Prim-Allaz, Isabelle; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2007

, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …

Persistent link: https://www.econbiz.de/10010861525

Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien

Volle, Pierre; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2003

benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …

Persistent link: https://www.econbiz.de/10010707304

Peu de consommateurs fidèles habitent au paradis

Bozzo, Cécile; Merunka, Dwight; Moulins, Jean-Louis - Université Paris-Dauphine (Paris IX) - 2006

Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...

Persistent link: https://www.econbiz.de/10011073730

More than friendship is required : an empirical test of cooperative firm strategies

Pesämaa, Ossi; Hair Jr, Joseph F - Volkswirtschaftliche Fakultät, … - 2006

-term orientation has a positive effect on friendship, loyalty, trust and commitment. Friendship is related to loyalty and commitment …, and loyalty is related to trust. Ultimately, trust and commitment engender successful cooperation. The model can be used … supports a greater emphasis on establishing relationships using loyalty, trust and commitment to develop successful higher …

Persistent link: https://www.econbiz.de/10005621294