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Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...
Persistent link: https://www.econbiz.de/10010790037
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Les thèmes essentiels du marketing en 40 Fiches synthétiques, claires et structurées. Chaque fiche peut être étudiée … acquérir les notions de base du marketing. …
Persistent link: https://www.econbiz.de/10011072702
suggesting directions for research in marketing. Key words: Rumination, consumer behavior, decision making process. …
Persistent link: https://www.econbiz.de/10011073337