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Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...
Persistent link: https://www.econbiz.de/10010790037
Cet ouvrage présente les thèmes essentiels du marketing sous forme de fiches synthétiques. Aborde les thèmes suivants … : le marketing dans l'organisation, les métiers du marketing, stratégie marketing, le marketing mix : politique de produit …
Persistent link: https://www.econbiz.de/10010706667
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Basé sur le modèle théorique d'Oliver (1991) des réponses stratégiques à la pression de l'environnement institutionnel, cet article discute des stratégies mises en place par les distributeurs de films à l'égard de cette forme particulière de pression institutionnelle que représente la...
Persistent link: https://www.econbiz.de/10011072176
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Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...
Persistent link: https://www.econbiz.de/10010905125
This paper explores the role of critics in the arts and entertainment industries through a multi-disciplinary literature review. By synthesizing works from authors in the fields of management, economics, sociology, and information sciences, it raises three principal issues. It begins with a...
Persistent link: https://www.econbiz.de/10010905263