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The manufacturing of markets: legal, political and economic dynamics
Brousseau, Eric; Glachant, Jean-Michel - Université Paris-Dauphine (Paris IX) - 2014
Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...
Persistent link: https://www.econbiz.de/10010790037
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'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?
Johnson, Guillaume D.; Grier, Sonya A. - Université Paris-Dauphine (Paris IX) - 2013
This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …
Persistent link: https://www.econbiz.de/10010752099
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Conclusion : tâtonnement in the manufacturing of markets
Brousseau, Eric; Glachant, Jean-Michel - Université Paris-Dauphine (Paris IX) - 2014
Persistent link: https://www.econbiz.de/10011072517
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“Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?
Johnson, Guillaume D.; Grier, Sonya A. - Université Paris-Dauphine (Paris IX) - 2011
This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …
Persistent link: https://www.econbiz.de/10011074166