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Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...
Persistent link: https://www.econbiz.de/10010790037
. They coopt outside stake holders and put the emphasis upon prescriptive marketing and distribution. …
Persistent link: https://www.econbiz.de/10010706842
In this new book, traditional marketing approaches such as branding, customer research and competitive strategy are … companies are not to betray it. The book is as much about strategy and organisational structure as marketing. The concept of the …
Persistent link: https://www.econbiz.de/10011072066
Persistent link: https://www.econbiz.de/10011072517