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Persistent link: https://www.econbiz.de/10010707055
This article proposes a users’ typology grounded in the users’ needs and motivation. We apply cluster analysis, a …
Persistent link: https://www.econbiz.de/10010708385
brands grows, it becomes increasingly important to stimulate the sales team's motivation for higher sales performance and …–brand relationship as a strategic tool. Merk shows that these relationships have the power to increase salespeople's selling motivation …
Persistent link: https://www.econbiz.de/10010960540