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This research aims to analyze the role of positive and negative emotions in decisions about supplier switching in the hotel industry. It shows how, in addition to switching costs and relational norms, positive emotions, such as happiness, empathy, gladness and satisfaction, also act as switching...
Persistent link: https://www.econbiz.de/10011074105
Theoretical explanations of the decision to outsource typically range from functionalism (search for efficiency) to institutionalism (search for legitimacy). Up to date, most empirical studies on the subject have been carried out relying on secondary data sources and are generally inspired by...
Persistent link: https://www.econbiz.de/10011073448