Bezançon, Marjolaine; Guiot, Denis; Le Nagard, Emmanuelle - Université Paris-Dauphine (Paris IX) - 2013
Despite the influence of perceived risk on the decision to buy a second-hand product, very few studies address the … issue of risk reduction for a second-hand purchase. In this study, we focus on the influence of product or situational cues … controlled by online second-hand dealers on perceived risk. While the literature review suggests using the signaling theory …