Mainly based on banners, online communication is very attractive but consists in a small part of overall advertisement … performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools … are slowly becoming mature and their diversity is slowing down online investment in communication. This article deals with …

communication yields the biggest number of submitted ideas from students as users of educational services from their university … ideation through open innovation software platforms. This research tried to examine possible communication stimuli that may …