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Du « bon usage » des réseaux sociaux en entreprise : le cas de figure des cadres-femmes aux Etats-Unis
Bruna, Maria Giuseppina - Université Paris-Dauphine (Paris IX) - 2013
Adopting a neo-structural perspective (Moore, 1990; Ibarra, 1995; Burt, 1995, 1998; Lin, 1995; Lazega, 2011, 2012), the present paper investigates the societal and organizational resistances (structural effect) and the relational biases (networking effect) hindering the professional advancement of...
Persistent link: https://www.econbiz.de/10011193767
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Brand-sex as a primary category in brand categorization process
Darpy, Denis; Azar, Salim - Université Paris-Dauphine (Paris IX) - 2008
category. Moreover, no support to the human sex and gender identity as predictors of brand categorization and sexual perception …
Persistent link: https://www.econbiz.de/10010905126
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Brand sex, sexual state and gender: towards a distinction between three constructs
Azar, Salim - Université Paris-Dauphine (Paris IX) - 2007
that a brand is perceived by consumers as having a sex, a sexual state and a gender. An exploratory qualitative analysis …
Persistent link: https://www.econbiz.de/10010905399