Showing 81 - 90 of 93
Persistent link: https://www.econbiz.de/10010706927
This study examines the effects of consumers' multiple identities on advertising effectiveness. Based on the In-group Bias Theory, the study investigates how the race of an advertisement model, in comparison to another social identity (i.e. socioeconomic position), influences advertising...
Persistent link: https://www.econbiz.de/10010708053
Persistent link: https://www.econbiz.de/10010708651
This communication explores consumers' perception of shopping environments from a cultural identity perspective. French second-generation ethnic consumers' discourse about their cosmetic shopping and consumption styles is analyzed. This enables us to understand that shopping environments are...
Persistent link: https://www.econbiz.de/10010708897
Consumption is not only utilitarian but symbolical indeed cultural, this dissertation explains in depth what French young women from Maghreb feels in their ethnic consumer experiences. This research highlights and defines the concept of intercultural inhibition arising at these young women and...
Persistent link: https://www.econbiz.de/10011096675
Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for...
Persistent link: https://www.econbiz.de/10010960562
Persistent link: https://www.econbiz.de/10010707590
, and at times voluntary work. The participants’ reactions to JOBS reveal negotiations of identity that depend on gender … the interactions between these IB beneficiaries who are encouraged to go back to work and their employment advisers who …
Persistent link: https://www.econbiz.de/10011073699
This paper analyses part of the controversy over export processing zones (EPZs)—the labour market and gender impacts … of microdata availability, we estimate earnings regressions to assess sector and gender wage premia. Zone Franche … informal sector work. As it provides relatively high wage opportunities for those with relatively low levels of schooling …
Persistent link: https://www.econbiz.de/10011074471
women are absent from work more than men. In this article, we examine sex as a variable that can function as a surrogate for … certain workplace determinants. Our study is based on a quantitative analysis of the organisational factors (work organisation … p < .10 for long absences ( > 21 days) when one takes the variables of work organisation, working conditions and social …
Persistent link: https://www.econbiz.de/10011074563